Why is now the time to launch or refresh your website? Because:
You’ve mulled it over and over in your head.
You’ve hit it around with some friends or close confidants.
You think you’ve got an important message or service to share.
You’ve come close to pulling the trigger, but something always seems to get in the way.
And you live in this constant state of paralysis.
This may describe you – it likely describes many people. People who are eager to take their concepts to the next level, but for any number of reasons, never do it. They procrastinate year after year, constantly wishing they had taken it to the next level. Victor Kiam said, “Procrastination is opportunity’s assassin.” It could be because of fear of failure, the uncertainty of the process, or not confident they will have the time to make it meaningful. And although those are all reasonable considerations, they all ultimately leave you in the same place you’ve been in for months or even years:
A dust collecting concept.
Turn that Concept into Reality
You will never know just how your concept could have been used to help people’s lives if it simply lies dormant in the recesses of your mind. At some point, you’re going to have to turn that concept into a reality. And one of the ways to do that is to finally take your concept and make it accessible via the internet (also known as a website).
Why should you consider turning your concept into a digital communication piece now? Or, why should you consider revamping your old, dated, website now? Here are 5 considerations.
People find you primarily on the internet.
And you don’t need to be told this – you know this based on your own life circumstances. When you want to find something (pretty much anything) you go to the internet. You’re reading this article right now on a webpage on the internet. If you want people to discover the amazingness of what you can offer, you’re going to need a webpage to do it. It doesn’t have to be highly complex. Even just a one-page concept can deliver the right message.
A website communicates seriousness about your concept.
Ever talk to someone about something they offer, and you purposefully check out their website before you buy? That’s the norm these days. What happens when you’re talking to someone about your concept, and they go to find you on the internet, only not find you…because you’re not there! That communicates a lack of seriousness about your product. Websites communicate that you’re in it for real. For the long haul. And that builds consumer trust.
Your website communicates everything about you.
You may have heard that looking at someone’s sock drawer tells you everything about that person – but looking at someone’s website says everything you need to know about that person’s business, concept, non-profit, etc. If your website looks like it was built in Windows 95, it will be painfully apparent, and it will cost you business. Why? Because if you aren’t willing to take pride in your digital presence, why should I believe you will take pride in your concept or craftsmanship?
Your hobby can generate revenue for you, via a website.
At some point, your hobby or passion in life can turn into a side revenue generator for you. And that’s when things can get exciting (and a little intimidating). It can even eventually replace your main source of revenue. Your website can drive people to purchase right from your website. Imagine, people, buying something that you believe in and that you’ve heavily invested in, something that was just a hobby, but now it’s a great source of revenue for you.
A website will expand your reach and concept longevity.
When correctly built, your site can be found by people anywhere on earth, searching from almost any type of device. And when you correctly position your product, you will eventually find customers. This is where your personal reach can expand exponentially. And, this is also where your concept can continue to thrive long after you’re gone (provided you’ve given clear instructions to a loved one on how to pay annual hosting fees!).
So, sounds like now is the time to get that passion of yours moving through a website. Ready to talk? We are.